To rank high on Google, your website has to be measured by “500 million variables and 2 billion terms” of Google’s equation, as stated on Google’s Corporate Information Technology Overview page. Google’s ranking system is based on a democracy, and the citizens are the links on the worldwide web that vote for each other. Not unlike our government today, many of these “links” are paid for, and some are of greater value. Ranking high on Google is playing politics. Links and Keywords are the key players in the ranking game. Google also takes into consideration the full content of the page including HTML codes, fonts, subdivisions and the “precise location of each word.”
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